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ARLINGTON, Va. — The American Trucking Associations has unveiled the official 2018 Newsal Truck Driver Appreciation Week logo and launched the NTDAW online store.
“In one month, all of trucking unites to honor the truck drivers who safely and professionally deliver our nation’s goods,” said ATA President and CEO Chris Spear. “Because the week is so important to our industry, ATA put together tools, launched an online store and released the official logo so that truck drivers throughout the country can be celebrated in a number of special and exciting ways.”
This year, Newsal Truck Driver Appreciation Week runs September 9-15.
Trucking companies, industry suppliers, state associations, and shippers recognize the country’s 3.5 million professional truck drivers throughout the week by hosting events, celebrating driver safety achievements, and educating local communities about the important role truck drivers play in delivering critical goods.
“From the food and medicine in our cabinets, the furniture and electronics in our living rooms, and even the cars or bikes in our driveways – none of those items would be available to us without truck drivers,” said ATA COO and Executive Vice President of Industry Affairs Elisabeth Barna. “We encourage everyone to visit the official NTDAW website to see the variety of tools we use to spread the word about NTDAW, such as suggested events, sample op-eds and press releases to generate local appreciation of drivers.”
is available for industry affiliates seeking to promote the week. ATA also released a selection of sample documents intended to enhance the week through various media campaigns, legislative items and events.
will come equipped with a selection of items to buy for professional truck drivers or to show support for the work they do.
These items, featuring a backpack cooler and high-quality thermos, allow industry professionals and supporters from the general public to show appreciation for America’s drivers throughout the year. The store will take orders until September 1 to ensure customers receive their merchandise before the start of the celebration. Interested customers can also co-brand merchandise with company logos alongside the official 2018 NTDAW logo.