KNOXVILLE, Tenn. — Pilot Flying J, has set a goal to raise $1 million in February to support the American Heart Association in honor of American Heart Month.
As part of the company’s longstanding commitment to giving back, Pilot Flying J invites guests and team members to help kick off its second year of the Life is Why We Give campaign in travel centers and convenience stores across the country.
Last year, Pilot Flying J partnered with guests and team members to raise $981,000 in support of AHA’s mission to be a relentless force for a world of longer, healthier lives – ranking among the top five national fundraisers for AHA’s Life is Why We Give campaign.
Pilot Flying J’s goal to raise $1 million this year will have an immense impact on the research and programs of AHA, according to Mike Rodgers, senior vice president, chief strategy and information officer. For example, $1 million will help the organization provide more than 60 million kids with healthy school lunches.
“Everyone should be able to live a longer, healthier life – and that reason is why Pilot Flying J gives,” Rodgers, who is also an AHA board member, said. “Last year, we began this journey to bring heart health awareness to our guests and team members across the country, and we are honored to support American Heart Association’s Life is Why We Give campaign again this year. We were personally touched and inspired by the stories shared and the incredible generosity shown in support of such an important cause which affects so many of our loved ones. This year, we hope to continue this momentum and provide different ways for our guests and team members to help contribute to a healthier tomorrow.”
During the month of February, Pilot Flying J’s fundraising initiatives include:
- Paper Heart Icons: $1, $3 and $5 red hearts will be available at all locations for purchase. The full amount purchased will be donated directly to the AHA.
- Purchase Round Up: Guests can round up their purchase to the nearest whole dollar. Pilot Flying J will donate the full amount of each round-up to the AHA. Certain purchases (including, without limitation, fuel and fuel additives and purchases made on fleet cards or direct bill programs) are not eligible for round-up contributions.
- Donate Online: A donation link will also be included on the Pilot Flying J website at throughout the month of February to provide guests another convenient way to donate.
Rodgers said Pilot Flying J recognizes diet and exercise as essential components in preventing heart disease for its guests and team members.
In January, the company launched its new “Commit to Fit” program focused on enhancing team members’ overall well-being in five areas of health: physical, nutritional, sleep, emotional and financial. Throughout the month of February, the company will also be featuring deals on healthier food and beverage options that are perfect for those on the go.
Guests can save with exclusive offers in the Pilot Flying J app and with a buy one get one free Thungry deal on healthy snacks including Wonderful Pistachios and select protein bars with a beverage purchase.
“Pilot Flying J encourages its more than 1.6 million daily guests, team members and loved ones to join the company in the fight against heart disease throughout the month of February and donate in-store at participating locations or via the Pilot Flying J website,” Rodgers said.